For 80+ years, ISC Gums has led the way in the formulation, development and supply of gum acacia. Their product is used in the food, beverage, pharmaceutical and industrial industries. To stay competitive, they needed a modern website refresh.

My Role

Graphic Design
Web Design
White Paper Design

Project Goals

The goal of this project was to create a new website that makes acacia’s many benefits and use cases clear, with a focus on the food and beverage industries, and complement it with a white paper designed to educate and engage potential customers. I utilized elements from both to refresh the brand look and feel without the need for a logo redesign.

Work done with Sussman Consultants.

  • ISC Gums homepage
  • Some subpages from the ISC Gums website
  • Mobile view of the website
Website Design

This project allowed for creative freedom with the design elements – I just had to keep the logo and its navy blue color. With competitors using brighter shades of green, red, and blue, I used a more muted palette with purple, gold, and green to help ISC Gums stand out. The new design features large banner images that immediately showcase gum acacia’s versatility in food and beverage applications. As users scroll, they discover additional use cases and key benefits. For more info, the white paper is available for download right above the footer on every page.

Select pages from the white paper
White Paper

The white paper is a 12-page PDF document that focuses on acacia as a source of dietary fiber. Since it’s made for digital use, some elements are interactive – table of contents, links to external websites, etc. ISC Gums’ products are not sold directly on the website, but a page on the product line is available in this document along with contact info.

ISC Gums social posts
Social

I create several social posts monthly for ISC Gums’ LinkedIn, Facebook, and Instagram. After the new website was launched, I changed the style of the posts to match.