SwiftFoto, one of Kanematsu USA’s printer brands, aims to bring moments to life with their versatile photo printers. To promote this new brand and their first product, the KSF-10R, they needed a website, trade show materials, and social posts.
My Role
Graphic Design
Web Design
Print Design
Social Media
Project Goals
Although SwiftFoto started out with one product, the new website needed to be designed with scalability in mind, allowing for expansion as new products and customer testimonials are added over time. To further establish the brand’s presence, I created print materials for tradeshow booths and designed social media posts. The main goal in all these designs was to bring SwiftFoto’s vibrant and energetic spirit to life, capturing not just the cutting-edge technology of their printers, but also the excitement and energy of the events they’re used at.
Website Design
The concept of swift print speeds, reflected in the logo, is carried through the site’s imagery and design elements, beginning with the dynamic scrolling photo banner on the homepage. A vibrant teal, blue, and dark gray color palette and fun fonts help add to the lively, event-focused design.
Print & Social
To support SwiftFoto’s presence at tradeshows and beyond, I designed a retractable banner showcasing the KSF-10R printer. I also created a double-sided sell sheet with product details and technical specifications, which was distributed at events and also made available for digital download on the website. Additionally, I designed several social media posts.